VISITOR FAQsEfaflex-FoodexBanner_300x250.jpg


When is the event

Monday 5th July - Wednesday 7th July 2021

What are the opening times?

Monday 5th and Tuesday 6th - 09.30am - 5.00pm

Wednesday 7th July - 09.30am - 4.00pm

Where is the even

The NEC, Birmingham, B40 1NT


William Reed has worked closely with association partners including the Association of Event Organisers to develop industry-wide AllSecure standards. These will provide those attending The UK Food & Drink Shows reassurance and confidence they are participating in an environment that is effectively controlled, safe and run according to official government and local authority guidance. Read more on our AllSecure protocols.

 Good To Go Wales English Green


The UK Food & Drink Shows are accredited with the VisitEngland ‘We’re Good to Go’ industry charter mark.

This verifies that our show meets the Government and public health guidance on Covid-19 and that we have all the required health and safety processes in place to open safely in July.

How will the event support Social Distancing?

Wider aisles: We have increased aisle sizes to at least 3m across the event as far as possible, while increasing the minimum stand depth to 2m, allowing exhibitors on smaller stands to meet with visitors within their stand space, and not dwell in gangways.

A contactless show: We are implementing advanced registration and digital badging, meaning everyone will be required to register in advance and download their digital badge or print their badge in advance of the event to reduce queueing and contact points. Our press office will also be completely paperless, while the exchange of business data will also be done electronically where possible.

Smart crowd flow: We’ll make sure all areas of the venue comply to government guidance. These measures will ensure maximum interaction levels in the safest environment possible.

Covid compliant theatres: There will be an exciting number of features running throughout the show including demonstrations, masterclasses and topical seminars and debates. With your comfort and safety in mind, we have designed our theatres with socially distanced seating, complying with all governmental guidelines.

Will there be hand sanitiser at the show?

Yes, they’ll be sanitisation stations at every turn. Hand sanitising stations will be a fixture of the UK Food & Drink Shows, placed within easy reach throughout the show halls. Exhibitor stands will also be encouraged to have their own sanitising stations and to disinfect their respective stands and exhibits regularly throughout the event.

Will I need to wear a face mask?

Until government guidance says otherwise, face coverings will be compulsory within exhibition venues. We ask that you bring one with you for your visit, there will also be a limited supply at the venue. William Reed will work with the venue and local authorities to trace and contact participants at our events in line with the latest government advice.

Will I be able to sample food?

Yes, please don't worry, you'll still be able to taste the great products on display. Exhibitors will be following the latest measures which includes individual sampling bags/cups/bowls.

What extra measures are exhibitors taking?

Each of our exhibitors will follow a comprehensive protocol of measures covering health & safety, general venue & event measures, smarter stand design, stand hygiene & cleaning and staff welfare. Our amazing exhibitors are the lifeblood of our show, and in 2021 – in tried-and-true fashion – they too are going the extra mile for the greater good.

Will there be any enhanced cleaning at the NEC?

Yes, as one of the UK’s premier event spaces, our partners at the NEC Birmingham are also taking extraordinary measures to ensure the safety and peace of mind of all of its visitors. These include a deep clean of the entire venue prior to commencing build-upand increased cleaning of high contact areas within the venue such as handrails and door handles. Like us, the NEC is also accredited with the VisitEngland ‘We’re Good to Go’, take a look at their website for more information.


Will there be any seminars, workshops or demonstrations?

Yes, there will be a number of features running throughout the show including demonstrations, masterclasses and topical seminars and debates. Full details will be available closer to the event.

Is there a Show Guide?

Yes, this will be available at the show free of charge to all visitors.

If I have registered for the exhibition, can I attend on more than one day?

Yes, once registered you can come along any day and your badge allows you in on multiple days.

If I have registered for FOODEX, can I attend the other shows?

Yes, registering for Foodex allows you access to The Ingredients ShowFood & Drink ExpoNational Convenience ShowFarm Shop & Deli Show and The Forecourt Show.

How can I register?

Registration for Foodex 2021 is now open. To register click here.

Can I register my colleague and/or friend?

Yes, once you have registered yourself online, you can register a colleague or friend that is also within the industry.



I'm worried that I haven't received my e-badge yet, what can I do?

Badges will be emailed to you prior to the event. As we are operating within the ‘AllSecure’ protocols, we will not be printing badges on site. By following the instructions on your registration confirmation email, you can either download your badge as a PDF or add your pass to your Apple or Google Wallet. Please ensure you are able to display your badge when you arrive to gain access to the show.

What type of ID do I need to bring as I am in the process of setting up a business in the trade?

Please bring a business card if you have one.



Can I visit the event if I'm not in the trade?

No, this is a trade only event.

Is there a charge for registering?

No, entrance is free to the trade. As we are operating within the ‘AllSecure’ protocols, everyone should register in advance and print your badge, or download and add your pass to your Apple or Google Wallet. We will not be able to offer onsite registration.

Do I have to provide all of my personal details?

We require the mandatory fields on the registration form.

I don't want to be contacted after the event; how can I prevent this from happening?

We will keep you informed of products and services from William Reed Business Media Ltd. If you do not want to receive such information please email, or write to Data Manager, WRBM, Broadfield Park, Crawley RH11 9RT.

I am a student; can I visit the event?

Yes, but by prior arrangement only. Please email

Can my children visit the event with me?

No, this is a trade event and strictly no under 18s will be admitted including babies in arms. 

Is there a cloakroom at the event?

Yes. Cloakrooms are located in the Piazza. They are open 30 minutes before the shop opens, until the close of show.
Please note: Only coats will be permitted in the cloakroom. Bags, suitcases, umbrellas etc are not allowed. 
If there are any items remaining, they will be taken to the NEC Security office.



Will there be anywhere that I can access the internet while I'm at the event?

Yes, within the Business Centre. 

Can I hire a wheelchair at the event?

Yes, you can hire manual wheelchairs only. There is no charge but a deposit will be required.

What is wheelchair access like at the venue?

We’ve worked tirelessly to make our venue fully accessible to all our guests. Visit the NEC website for more information.

Are pushchairs allowed into the exhibition halls?

No the show is strictly no under 18s. No children, infants or babies in arms will be allowed into the show.

Will there be anywhere to buy food while I'm at the exhibition?

Yes, there are several outlets within the halls.



What can I do if my question has not been answered by any of the above?

Please call the organisers on 01293 610235