Kaleidoscope is a joint venture between Twisted Orange & Swansea University. We have deep expertise in behavioural psychology, food product development, manufacturing and nutrition.
Kaleidoscope contributes to the transformation of global food systems to ensure secure and nutritious food for all by providing novel consumer insight methodologies that de-risk the innovation journey. We work with the food and drinks industry to develop healthy and sustainable products using a suite of services including:
Consumer Attention:using innovative methodologies including virtual reality and eye tracking
Focus Groups: including novel visual focus groups to reach diverse demographics
Consumer Preferences: analysis on preferred wording, health & nutritional claims, packaging formats
Consumer Attributes: quantitative research to inform innovation and communication
Nutrition & Claims: expert advice on product nutrition and health claims
Visual Communication: to understand and encourage behavioural change.
Stand: HH350A
