Why Exhibit?

Exhibitions provide a cost effective way to deliver a number of sales and marketing objectives from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc.

 

But don't just take our word for it. Here are all the facts you need to know.

 

 Visitors attend trade shows to be sold to! 

 All senses marketing – the only marketing form when you can taste, smell, touch, see and hear new products – allowing your potential customers to get a better understanding of your products

Meeting the industry all in one place, including competitors and customers

One 2 one conversations rather than mass marketing communication, where chemistry can be developed and relationships formed

Fulfilling sales and marketing objectives. Events can be used to deliver a number of sales and marketing objectives, from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc

When purchasing the stand space you are also purchasing press coverage in trade journals and industry websites

Visitors attend Foodex to do 2 years product sourcing in one day 

Face to face communication with potential customers is far stronger that via telephone or email. Visitors have the ability to experience your products first hand- something that is not always possible in a meeting. 
 

We spend over £500,000 on our promotion budget to make sure that your company meets the right people. 

Email campaigns

Email database of 30,000 key decision makers

 

Adverts & PR

Awareness building adverts and editorial can be found in all the major titles in the trade press, including; Food Manufacture, Meat Trades Journal, British Baker, Dairy Industries International, Fresh Produce Journal, Seafood Processor, Warehouse & Logistics News and many more.

 

Show planner mailing

45,000 newsletters sent out to pre registered visitors and key industry buyers. This is the key mailer updating the visitors with full details of the shows Live Events, new product information and reasons to attend.

 

Telemarketing

Key industry contacts are personally contacted by telephone to ensure their attendance. 
 

Online Marketing

Buttons, banners and a pay per click campaign, which makes sure that all visitors can find us easily on the web. 

 

Social Media

A comprehensive social media campaign across Twitter and Linked In will develop the Foodex community both pre- and during- show.
 

Exhibitor self-promotion

We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.

There are a number of ways in which we help you to promote yourself prior to the show including:

 A FREE supply of tickets for your customers

 A FREE personalised e-ticket web link

 A FREE entry in the Show Guide

 A FREE PR and Marketing Guide

 A FREE personalised button/banner for your own website

 FREE help designing email/direct mail templates 

 

Foodex is organised by William Reed Business Media which has a proven track record of producing market-leading print and exhibitions media, by means of informative and entertaining editorial content and effective promotion to deliver quality visitors.